Our Story

Welcome to The Ultimate Goal Book, where our journey unfolds into a narrative of dedication, innovation, and empowerment. We, Sammi Richards and Taylor Craig, have poured our hearts into this book through our collaborative effort rooted in years of coaching experience and a shared commitment to human-first coaching principles.

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The Meeting of Minds
In 2020, our paths crossed, bringing together our decade-long coaching backgrounds and a mutual passion for helping others. Bonding over our concern for the challenges faced by today's youth – including a rise in depression, anxiety, and self-doubt – we felt compelled to make a difference. This encounter sparked a mission to redefine athletic success and well-being.

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A Mission Unveiled
Motivated by firsthand experiences witnessing young athletes' struggles, we aimed to address the root causes of athletic burnout by fostering confidence and self-worth. Thus, the Ultimate Goal Book was born – not just a guide to achieving athletic goals, but a tool for cultivating resilience and self-belief.

 

Fostering Communication and Trust
The Ultimate Goal Book serves as a catalyst for improved communication between coaches and athletes, providing a safe space for free expression without judgment. This fosters honest and productive conversations, offering coaches valuable insights into their athletes' thoughts and feelings.

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A Mindset Focus Each Month
With a unique mindset focus for each month, The Ultimate Goal Book encourages a holistic coaching approach. Coaches gain profound insights into their athletes' mental landscapes, facilitating discussions about real-world challenges. It's more than a book; it's a dialogue starter promoting understanding, empathy, and growth.

 

Empowering Athletes for Life
Our mission transcends sports, aiming to support and guide all athletes toward happy, successful, and healthy lives. Tailored for gymnasts and coaches, The Ultimate Goal Book instills healthy goal-setting and planning habits that extend far beyond gymnastics, empowering athletes for life.

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